CHALLENGE

Reinvent online learning to support teachers and engage students around the world's greatest lessons.
TEDEd

CLIENT BACKGROUND

As an extension of TED's mission to generate audiences around ideas worth spreading, TED-Ed is a truly innovative educational platform that pairs exceptional educators with talented animators to create lessons that spark the excitement and curiosity of learners around the world.

OUR WORK

With a wealth of TED-Ed user-generated content at its core, we designed and developed a playful online experience for both educators and students, reconnecting them with the joy and discovery of learning.

The revolutionary platform we developed gives teachers the ability to create customized lesson plans around any TED-Ed or YouTube video, add their own comprehension checks, distribute the lessons privately or publicly and track real-time performance statistics for individual students, a class, or the public, at large.

CHALLENGE

Expand the digital reach of a world-class science festival
World Science Festival

CLIENT BACKGROUND

Founded by renowned physicist, Brian Greene, and Emmy-winning journalist, Tracy Day, The World Science Festival is an annual event showcasing the scientific world’s greatest thinkers to cultivate a general public informed by science, inspired by its wonder, and prepared to engage with its implications for the future.

OUR WORK

When the Festival decided to expand their public engagement before, during and after their main event, we helped them to develop a strategy that would do just that. We redesigned their website, highlighting the Festival’s compelling schedule to boost ticket sales, put a focus on promoting live web content and video during the festival, and made plans to roll out a broad variety of interviews and other video and web content, organized by theme, following the event. We’ve also been brought back to work on a seriously exciting new initiative, but more info on that after launch - stay tuned!

CHALLENGE

Leverage technology to unlock the potential of peer-to-peer learning.
TOGETHER

CLIENT BACKGROUND

Together's vision is to empower students in underprivileged learning environments by digitally connecting them to a global network of peers and mentors. The project focuses on the creation of low-cost computing platforms that serve as a gateway to the digital world for these students.

OUR WORK

We launched the Together project alongside 826LA (Winner of the 2008 TED Prize), Rice University, the Nanyang Technical University in Singapore and the India-based NGO, Vidal, to create a network that fosters the exchange of ideas and inspiration between students from diverse backgrounds.

Prototyping and designing a user interface for an affordable tablet connecting the students in India to their peers in Los Angeles, we then facilitated a 10 week workshop between the two schools, pairing students up with an overseas counterpart to discuss topics like food, electricity and aspirations through weekly writing exercises, the culmination of which were compiled in a book,published by 826LA.

CHALLENGE

Enable new kinds of access to one of the world's greatest cultural treasure troves.
LACMA

CLIENT BACKGROUND

From ancient relics to contemporary art, the encyclopedic Los Angeles County Museum of Art is one of the most comprehensive art museum in the United States. A vital part of the Southern California arts landscape as well as a museum of international stature, LACMA's exhibitions, public programs and research facilities attract over a million visitors every year.

OUR WORK

LACMA aspires to be the central cultural focal point of Los Angeles, and we were brought on to support this vision in the digital realm.

Our engagement began initially as a re-imagining of the creative direction of LACMA's homepage to better mirror the museum-going experience and then expanded into designing a virtual reading room showcasing the museum's extensive catalog of scholarly publications, plus a redesign of their e- commerce space to better highlight the beauty of their design products.

LACMA sought our guidance when they sought to activate their newly digitized collection, too. With over 70,000 works available, few visitors engaged with the breath of the collection - until we introduced the idea of the ‘remix', a cloud made of unusual terms to act as an unusual access point to the works in a playful and highly engaging manner.

We also created a mobile app for the museum, allowing visitors to probe more deeply into the background of pieces in the collection with a concierge that functioned while on-site, directing visitors to upcoming public tours and guiding them around the facility itself.

CHALLENGE

Translate the wonder of space into an immersive, media-rich experience.
NASA

CLIENT BACKGROUND

The Spitzer Space Telescope is the final mission in NASA's Great Observatories Program - a family of four space- based observatories, each observing the Universe in a different kind of light. The other missions in the program include the Hubble Space Telescope, Compton Gamma-Ray Observatory, and the Chandra X-Ray Observatory.

OUR WORK

In order to highlight Spitzer's vast collection of remarkable space imagery, we designed a virtual museum, introducing a new standard that enabled the mapping of high-resolution imagery from the Spitzer Telescope into products like Google Sky or the Microsoft Worldwide Telescope. Beyond creating a showcase for these remarkable visualizations, we also created a rich editorial experience, bringing together HD Video Podcasts, News from the Mission, and a Blog sharing the voice of the Spitzer Team to bring cutting-edge space research into dialogue with an enthusiastic general audience.

CHALLENGE

Empower urban leaders to share global innovation and inspire local action.
Ted Prize: The City 2.0

CLIENT BACKGROUND

Previously awarded to individual activists, artists and explorers, in 2012 the TED Prize came in the form of multiple grants towards a new initiative; the City 2.0 a platform designed to surface the stories and collective actions being taken by inspired citizens from around the globe.

OUR WORK

TED came to us to tell the story of City 2.0, and alongside their editorial team, we imagined a platform that would function as the central hub for citizen-powered change online. The City 2.0 site created a destination for community organizers to share stories, upload photos and videos and connect to resources for funding, further advocacy and media coverage.

CHALLENGE

Develop a video discovery tool to connect students with the educational resources they seek.
NOODLE

CLIENT BACKGROUND

Noodle is the first and only life-long education related search company in the world. Named as one of Forbes magazine's 10 most disruptive startups of 2012, Noodle's mission is to connect people with the right schools, experts, tools and data , at no cost, making their path to learning easy and fun.

OUR WORK

Noodle wanted to integrate video content onto their site and turned to us for a creative solution. With this goal in mind, we conceived of a video discovery engine, aggregating video from across the web that would allowing users to find, bookmark and create playlists across different platforms, positioning Noodle as the first fully integrated destination for education-based video.

CHALLENGE

Create the digital narrative to drive game-changing philanthropy.
XPrize Foundation

CLIENT BACKGROUND

XPrize is an innovation engine for the benefit of humanity. Starting out with the $10 million Ansari X Prize to catalyze the private spaceflight industry in 2004, XPrize has since developed numerous other competitions to surface gamechanging solutions in the areas of healthcare, oil, automotive and genomics.

OUR WORK

XPrize's Alliances Team turned to us to craft the narrative with which they could approach new partners and potential investors. To highlight XPrize's vision of changing the world, we designed a digital 'conversation starter', optimized for the iPad, showcasing the organization's formidable achievements, while presenting its future goals as awe-inspiring, yet entirely actionable.

CHALLENGE

Increase attendance for local arts and culture programming.
Project Audience

CLIENT BACKGROUND

With cultural programming as vital as ever, the Project Audience consortium encourages community involvement by developing collaborative, affordable and sustainable tools to help local, regional, and national-level arts service organizations thrive.

OUR WORK

We were brought on to create the brand identities for both Project Audience and their pilot project, Experience SoCal. As the project's sole agency, we provided a full range of branding and design services, beginning with naming the project all the way through to creating its visual identity and designing the complete user experience, resulting in a low-cost, easy-to-use web-based tool for local culture junkies.

CHALLENGE

Highlight the power of gis technology for a broader audience
ESRI

CLIENT BACKGROUND

Esri, a leading GIS software company, inspires and enables people to positively impact the future through a deeper, geographic understanding of the changing world around them. Governments, industry leaders, academics,and NGOs turn to Esri to connect them with the analytic knowledge they need to create responsible and sustainable solutions to problems on both the local and global scale.

OUR WORK

When we started out working with Esri, we completely revamped their user experience and interaction design, redesigning their news site, developer onboarding and the registration process for their 16,000 person strong user conference, leading to a significant improvement in registration. Our engagement with Esri then grew to deeper, more strategic work with us conducting a visioning workshop for internal training and encouraging interactive product innovation to promote a more consumer-orientated application. The result was designing and prototyping Mapfly, a socially-orientated GIS app that allows users to connect and share the locations they love.

CHALLENGE

Assemble hundreds of thousands around live displays of interactive public art.
GLOW

CLIENT BACKGROUND

Glow is an all-night cultural experience that imagines Santa Monica beach as a playground for interactive, temporary art. The first dusk-to-dawn art event to commision original work in the US, Glow delights participants by inviting them to engage in an interactive audio visual feast in spaces not normally reserved for art

OUR WORK

Acting as marketing and communications partner for Glow, our efforts were integral to the tremendous draw at both events. We developed Glow's overall digital strategy, crafting the site's content, regular newsletter blasts and leveraging the participating artists and event partners' networks to spread the word via integrated social media campaigns.

CHALLENGE

Tell the story of one of the world’s first environmentally-minded companies
Hansgrohe

CLIENT BACKGROUND

Founded more than a century ago, Hansgrohe is the largest manufacturer of faucets and bathroom accessories in Europe.

Known for their award-winning designs by luminaries such as Philippe Starck, the company also has a long tradition of sustainability and environmental protection. Today, Hansgrohe regularly develops water and energy-saving new products, conducts international conferences on water sustainability, employs alternative energy in its production facilities and not only meets international environmental standards, but sets new precedents for the rest of industry to follow.

OUR WORK

Hansgrohe turned to us to capture the essence of their company, telling the tale of how one man’s vision ultimately turned into the global manufacturer that it is today. With special attention given to Hansgrohe’s commitment to sustainability far before it became a trend, we made multiple site visits, probing deeply into the company history and ethos, and crafted an overall narrative arc to deliver Handsgrohe’s unique story. We then translated our outline into a script and produced a film that today screens daily at their international visitor’s center in Schiltach, Germany.